Not that long ago the video game, Pokemon Go!, was hailed as a solution for sedentary behavior and obesity in Americans. Here was a game that was played on mobile phones and where real-world walking helped succeed in the game. Downloads exceeded 100 million. People increased their activity.

Then as quickly as it began, the bottom fell out. Why?

Forbes has now reported on Harvard studies that explain it the dropoff. In a nutshell, this research shows an all-too-predictable pattern. The group studied had a huge initial spike in engagement, which diminished weekly until the 6-week mark, when walking had normalized to pre-game levels.

Forbes offered advice to the game makers…

  • First, it has to consistently outcompete other emerging games.
  • Secondly, the game has to keep changing.
  • Third, other things in your life have to change as well.

We have different advice for you and your employees…

Fitness Interactive Experience has been making employees healthier through video games since 2012 and is continuing to grow at a remarkable rate. Why?

FIX turns the issues that Pokemon Go! struggles with into advantages. Their “Gamified” Corporate Walking Challenges are designed in 6-week “story arcs” that motivate the players, then have cool-down periods until the next 6-week challenge. (Plus FIX’s Walking Challenges have zombies!)

To learn more about FIX’s Wellness success with companies like Coca Cola and Cigna, check out our office step challenges.

FIX Health: Newsletter Tip

Write It Down! – Research shows you are 42 percent more likely to achieve your goals just by writing them down.


We use MailChimp as our email newsletter platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.