09 Apr / The Revolution Will Not Be Televised
by Mike Tinney
As some of our long-time subscribers may already know, we hit the brakes on our weekly newsletter last fall. We did it for a variety of reasons, chief of which was to refocus the content we share. We decided to align around posting original content. After all, you can get general corporate wellness news and trends from any number of sources, but as a disruptive technology startup in the somewhat traditional wellness space, we have experience, insight and perspective that is unique to us as outsiders breaking into the industry with new tactics and methodologies.
“As a disruptive technology startup in the somewhat traditional wellness space, we have experience, insight and perspective that is unique to us as outsiders breaking into the industry with new tactics and methodologies.”
Anyone who’s been following along knows we’ve been posting about our challenges and progress in the corporate health world for the past 9 weeks. Wow, hard to believe it’s been that long. We’ve shared a mix of behind the scenes experiences and general best practices on wellness initiatives.
It’s been a bit of a self discovery journey along the way as well. Writing these articles has given us cause to question what we’ve been up to and ask ourselves some “whys” in addition to the obvious “hows” that usually go with this kind of disclosure.
We’ve tracked our posts and generally see a few thousand views on social media. Not huge yet, but not nothin’ either. That’s resulted in the attention of all kinds of service providers/resellers. We get offers to improve our organic search (we show up top 1-3 organically already, so if you’re offering your SEO services maybe do a little homework first). We get offers for new kinds of community development (we look into these, but have the usual time/budget constraints that smaller companies have). And… we get good feedback, which is what we were looking for in the first place.
“If you’re a broker or consultant, you can get access to the industry version of our newsletter that will include results, statistics and a schedule of upcoming promotions.”
This week, however, we’re going to level up. We’re dusting off our old weekly email newsletter initiative and adding more in-depth content. The editorial features will be a little more robust and we’ll include insider access to our product from time to time. We’re also running a weekly customer testimonial feature, where each week, a customer’s own experience with our product will get a spot light. (If you’d like to have your testimonial featured we’d love to hear from you.)
But wait, there’s more! If you’re a broker or consultant, you can get access to the industry version of our newsletter that will include results, statistics, a schedule of upcoming promotions, etc.
We have a mailing list that spans the last 5 years and many thousands of subscribers, but if you’re not on it and you’d like to add your name to it, here’s a handy form to do so!
SIGN UP FOR THE FIX HEALTH EMAIL NEWSLETTER
The first new edition launches this week. The Revolution will not be televised. It will not be blogged. It will be newslettered.Until next time,