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When a wellness company doesn’t have a handle on engagement…
When a company is confident in their product, they share their actual results, and that’s what we’re doing here. If your providers don’t share these KPIs, ask for them.
We’re sharing verifiable performance results, not responses to carefully worded survey questions.
No matter how well a wellness product performs, the first leak in the results funnel is participation. Getting employees to opt in is difficult, at best, for most wellness products. It typically takes bribes in the form of incentives and rewards. Not with A Step Ahead.
We average a 32.5% increase in participation over companies’ previous participation records for wellness challenges, even without participation incentives. You get better results because we get more employees to participate.
We hear it every day from our clients, “The last challenge we did with Company XYZ started off great but participation fell off a cliff after a week or two.” That’s because even with “gamification,” other challenges simply aren’t engaging enough to keep your employees’ attention for very long, and that’s a very big deal.
Per the CDC, less than one quarter of adults over 18 get the recommended amount of physical activity. When your employees quit your wellness challenges after a week or two, the vast majority of them slump right back into physical inactivity.
A Step Ahead is different. Our game-based approach drives unheard of retention, keeping employees physically active long enough to not just see real physical benefits, but long enough to develop healthy new habits.
You get better results because we keep 94.4% of participants active and engaged.
A Step Ahead has a nearly even split between male and female participants, and engages evenly across all age bands, including the notoriously hard-to-engage 40-59 age range.
A Step Ahead Users By Age
15.4%
20-29
28.7%
30-39
26.6%
40-49
22.0%
50-59
A Step Ahead also engages both gamers and non-gamers, alike. In fact, the vast majority of A Step Ahead participants are non-gamers.
You get better results because we engage everyone from their 20’s into their 50’s.
While we use surveys to collect feedback to improve our products, we don’t believe surveys are a fair and unbiased representation of product performance. Results are too easy to manipulate by selectively wording questions and response options, making us leery of others who present their survey results as fair and unbiased representations of their product performance.
App Store ratings are much more difficult to manipulate and provide a more unbiased way to show end user satisfaction, as they come from the end users rather than being carefully curated question/answer combos. Given our stellar participation and retention stats, it should come as no surprise that our user-satisfaction is similarly excellent.
You get better results because your employees genuinely love their walking adventure.