Challenge Series
Differentiators
Resources
Company
Better Participation
Better Retention
Better ROI
Don’t Settle For “High Engagement”
When a corporate wellness company doesn’t have a handle on engagement…
- They use vague language like “high engagement” instead of stating the actual participation and retention stats
- They cite soft “users report” stats from carefully worded survey questions instead of actual program results
- They hope you don’t know that “gamification” is just a buzzword that doesn’t guarantee engagement
When a company is confident in their product, they share their actual results, and that’s what we’re doing here. If your providers don’t share these KPIs, ask for them.
Here Are A Few of Our Performance KPIs
These are verifiable performance results, not responses to carefully worded survey questions.
Jump to a KPI:
Participation Retention User Demographics Ratings
32.5% Average Increase In Participation Over Historic Corporate Wellness Offerings
Why Participation Matters
You can’t get results unless you can get employees to participate in the first place. For most wellness products, getting employees to opt in is difficult, at best. It typically takes bribes in the form of incentives and rewards to drive even minimal participation. Not with A Step Ahead.
How A Step Ahead Performs
For companies who have an existing wellness program, we average a 32.5% increase in participation over their previous participation records.
What This Means For You
You get better results because more of your employees participate, even if you don’t offer incentives.
94.4% Average Sustained Engagement
Why Sustained Engagement Matters
We hear it every day from our clients, “The last event we did with Company XYZ started off great but participation fell off a cliff after a week or two. Only a fraction of participants who started actually finished.”
That’s because even with “gamification” other corporate wellness products simply aren’t engaging enough to keep your employees’ attention for very long, and that’s a very big deal.
Per the CDC, less than one quarter of adults over 18 get the recommended amount of physical activity. When your employees quit your wellness challenges after a week or two, the vast majority of them slump right back into physical inactivity before they can realize any real health benefits.
How A Step Ahead Performs
On average, 94.4% of employees who start an ASA challenge participate all the way through to completion.
A Step Ahead’s game-based approach drives unheard of retention, keeping employees physically active long enough to not just see real physical benefits, but long enough to develop healthy new habits.
What This Means For You
When your employees stay engaged they get greater health benefits and your ROI skyrockets.
Nearly Even Gender and Age Distribution
Why User Demographics Matter
You have a diverse workforce and it’s crucial that your wellness initiatives reach as many lives as possible. The problem is that reaching everyone is easier said than done. After all, it doesn’t matter if you drive great participation and retention across one age group while failing to reach another.
Most corporate wellness programs struggle to engage a broad audience, with the 40-59 age range being notoriously difficult to engage.
How A Step Ahead Performs
A Step Ahead has a nearly even split between male and female participants, and engages evenly across all age bands, including the hard-to-engage 40-59 age range.
A Step Ahead Users By Age
15.4%
20-29
28.7%
30-39
26.6%
40-49
22.0%
50-59
A Step Ahead also engages both gamers and non-gamers, alike. In fact, the vast majority of A Step Ahead participants identify as non-gamers.
What This Means For You
You reach more of your workforce, driving engagement and teamwork for everyone from their 20’s into retirement age.
4.8 / 5 App Rating
Why Non-Survey Metrics Matter
While we use surveys to collect feedback to improve our products, we don’t believe surveys are a fair and unbiased representation of product performance. Results are too easy to manipulate by selectively wording questions and response options, making us leery of others who present their survey results as though they’re fair and unbiased representations of their product performance.
How A Step Ahead Performs
A Step Ahead has a stellar 4.8/5 rating across 5,000+ reviews.
App Store ratings are much more difficult to manipulate and provide a more unbiased way to show end user satisfaction, as they come from the end users rather than being carefully curated question/answer combos. Given our stellar participation and retention stats, it should come as no surprise that our user-satisfaction is similarly excellent.
We do collect survey responses too. If you’re interested in reading some of the user write-in answers, head to our A Step Ahead Reviews page.
What This Means For You
Simply put, your employees will love A Step Ahead.