Challenge Series
Differentiators
Resources
Company
Better Participation
Better Retention
Better ROI
Don’t Settle For “High Engagement”
When a wellness company doesn’t have a handle on engagement…
- They use vague language like “high engagement” instead of stating the actual participation and retention stats
- They cite soft “users report” stats from carefully worded survey questions instead of actual program results
- They hope you don’t know that “gamification” is just a buzzword that doesn’t guarantee engagement
When a company is confident in their product, they share their actual results, and that’s what we’re doing here. If your providers don’t share these KPIs, ask for them.
Here Are A Few of Our Performance KPIs
We’re sharing verifiable performance results, not responses to carefully worded survey questions.
32.5% Average Increase In Participation Over Historic Wellness Challenges
More Participation = More Results
No matter how well a wellness product performs, the first leak in the results funnel is participation. Getting employees to opt in is difficult, at best, for most wellness products. It typically takes bribes in the form of incentives and rewards. Not with A Step Ahead.
We average a 32.5% increase in participation over companies’ previous participation records for wellness challenges, even without participation incentives. You get better results because we get more employees to participate.
94.4% Average Retention For Challenge Duration
More Retention = Better Results
We hear it every day from our clients, “The last challenge we did with Company XYZ started off great but participation fell off a cliff after a week or two.” That’s because even with “gamification,” other challenges simply aren’t engaging enough to keep your employees’ attention for very long, and that’s a very big deal.
Per the CDC, less than one quarter of adults over 18 get the recommended amount of physical activity. When your employees quit your wellness challenges after a week or two, the vast majority of them slump right back into physical inactivity.
A Step Ahead is different. Our game-based approach drives unheard of retention, keeping employees physically active long enough to not just see real physical benefits, but long enough to develop healthy new habits.
You get better results because we keep 94.4% of participants active and engaged.
Nearly Even Gender and Age Distribution
Everyone Engages
A Step Ahead has a nearly even split between male and female participants, and engages evenly across all age bands, including the notoriously hard-to-engage 40-59 age range.
A Step Ahead Users By Age
15.4%
20-29
28.7%
30-39
26.6%
40-49
22.0%
50-59
A Step Ahead also engages both gamers and non-gamers, alike. In fact, the vast majority of A Step Ahead participants are non-gamers.
You get better results because we engage everyone from their 20’s into their 50’s.
4.8 / 5 App Rating
Employees Love A Step Ahead
While we use surveys to collect feedback to improve our products, we don’t believe surveys are a fair and unbiased representation of product performance. Results are too easy to manipulate by selectively wording questions and response options, making us leery of others who present their survey results as fair and unbiased representations of their product performance.
App Store ratings are much more difficult to manipulate and provide a more unbiased way to show end user satisfaction, as they come from the end users rather than being carefully curated question/answer combos. Given our stellar participation and retention stats, it should come as no surprise that our user-satisfaction is similarly excellent.
You get better results because your employees genuinely love their walking adventure.